Can a country launch a charm offensive?
Surely some enterprising soul should have set up a country branding practice by now and describe it as the future of integrated marketing in the 21st century? I ask because, in short order, an array of...
View ArticleCharming countries revisited
My most popular post this year, at least in terms of generating comments, was one on whether countries can launch charm offensives. This surprised me, because I thought that the concept of overhauling...
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